About Us

A Return to Purity, Drop by Drop.

In a world that moves fast, Lusha chooses stillness.We live in a time where wellness is often rushed, synthetic, and masked by marketing. But at Lusha, we believe in something quieter—and more powerful honesty. Lusha is not just a wellness brand. It is a return to rituals, to purity, and to care that is crafted slowly, intentionally, and soulfully.

Our Philosophy: Slow. Soulful. Sensory.

At Lusha, we believe that wellness begins with trust—trust in your ingredients, your rituals, and the hands that craft them. Each bottle is a celebration of this trust. Through our signature Live Extraction method, oils are gently cold-pressed at temperatures below 40°C to preserve their full nutrient value, rich aroma, and therapeutic potency. No shortcuts. No synthetics. Just nature’s own rhythm, bottled. As we explored the growing wellness market, what we saw deeply disheartened us diluted blends, synthetic additives, and promises hidden behind fancy packaging. That’s when we realized—selling clean oils was not enough. We had to show people what true purity looks and feels like.

India’s First Live Oil Extraction Experience

That vision led to something revolutionary: India first in-store Live Cold-Press Oil Extraction Experience. At Lusha, you can witness oil being gently extracted—seed to bottle—right before your eyes. No mystery. No industrial backroom. Just unfiltered truth and visible purity. It’s more than a store—it is a sensory space, where trust is bottled fresh.

Our Story: A Legacy Rekindled

Lusha was not built in a boardroom. It began in a family-run industry. In conversations between generations. In the aroma of freshly packed goods, and the values passed down from a father to his sons. Our founders—Rahul and Gaurav Sethi grew up watching their father, Shri Mohan Lal Sethi, build and run an FMCG business grounded in trust, quality, and community. As children, they were exposed to the heart of commerce - real ingredients, real people, and real intention. Years later, they began to see a shift. Despite the rise of wellness brands, most were filled with adulterated oils, artificial ingredients, and false claims. Customers were frustrated, often complaining about products that did more harm than healing. That was their turning point. Inspired by their father’s ethics and business acumen, they chose to create something the industry was missing: A pure, transparent wellness brand that would restore trust—not just in products, but in the very act of self-care. Thus, Lusha was born—not just as a business, but as a legacy, reborn with modern purpose.

More Than a Product. It’s a Ritual.

Lusha doesn’t believe in overwhelming product lines. We believe in doing fewer things with more intention. Each Lusha oil is an invitation to pause, to reconnect, and to reclaim the art of self-care. Whether through a calming massage, a mindful bedtime ritual, or a return to ancestral healing, Lusha is not just a product—it becomes part of your healing story.